Today, companies of all sizes face unique challenges that demand more than a standardised approach to training. While conventional training courses – such as those focused on a single topic or area for improvement – can play an essential role in workforce development, they often lack the flexibility needed to create lasting impact.
At GBS Corporate Training, we don’t believe in ticking boxes or delivering off-the-shelf solutions. Our approach is built around customisation, interactivity and real-world relevance. Whether through tailored programmes, blended learning, or industry-specific training, we design learning experiences that meet employees where they are, ensuring they walk away with practical skills, not just theory.
For training to truly drive behavioural change, it needs to be dynamic, engaging and aligned with both individual learning needs and business objectives. That’s why we work closely with organisations to craft bespoke training experiences that make a measurable difference rather than simply delivering generic courses.
The Case for Customised Training
According to Forbes, companies offering comprehensive training programmes experience 218% higher income per employee than those that don’t invest in employee development. This underscores the importance of well-structured learning initiatives, particularly those designed to meet the needs of the workforce rather than applying a blanket solution. Similarly, research from LinkedIn’s Workplace Learning Report reveals that 94% of employees would stay at a company longer if it invested in their learning and development. This highlights how training is not just a tool for skill-building but also a key driver of employee retention.
How Customised Training Maximises Learning Outcomes
Bespoke training solutions provide the flexibility to adapt to different learning styles, job roles and industries. Blended learning – an approach that combines in-person, virtual and self-paced digital learning – is particularly effective in ensuring training is both accessible and impactful.
1. Tailored Content for Business Relevance
With customised training, learning content is designed specifically for an organisation’s challenges and objectives. Employees are more likely to engage when they see direct relevance to their roles.
2. Improved Knowledge Retention and Application
It’s said that learner retention rates can reach 75% when training includes practical, interactive methods such as workshops and coaching. By incorporating real-world scenarios, customised training helps employees apply their learning immediately. At GBS Corporate Training, our specialists work in partnership with you to create a fully customised training solution delivered virtually, in house or with a blend of both formats. Coaching sessions, during or after the training, ensure that the learning is sustained and applied back into the workplace.
3. Flexible Learning That Suits Employees
The shift towards hybrid and remote work has reinforced the need for flexible training models. A blend of face-to-face coaching, virtual learning and on-demand digital modules allows employees to learn in a way that suits their preferences, schedules and responsibilities.
4. Higher ROI on Training Investment
The Virti 2023 State of Learning and Development report – which surveyed 144 L&D professionals in the UK – found that two-thirds said corporate training has a positive impact on revenue. By focusing on skills and knowledge that drive business performance, organisations achieve a measurable return on investment whilst boosting productivity.
The Role of Blended Learning in Custom Training
Blended learning combines the best aspects of traditional and digital learning, making it one of the most effective approaches for workforce training. Our Custom Blended Learning can deliver the right mix to maximise impact:
- Discovery: We listen to your business needs, ensuring training is aligned with your strategic goals.
- Design: We create a bespoke training programme tailored to your workforce’s development requirements.
- Delivery: We provide a mix of in-house, virtual and blended training solutions with coaching for sustained impact.
Final Thoughts
When businesses take off-the-shelf training off the table and invest in customised solutions, they empower their workforce with relevant skills, enhance engagement and see measurable improvements in performance. A personalised, blended approach not only makes training more effective but also ensures that it aligns with organisational goals – creating long-term value for both employees and the business.
Are you looking for a more tailored solution for your organisation? We’re here to help! Simply send us a message or call us today on 01252 618 400.
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